With the start of 2022, LR Health & Beauty, headquartered in Ahlen/Westphalia (Germany), is launching its new fitness brand LR:GO, which comprises products as well as a holistic coaching package with workout videos, diet plans and expert tips. With the new range, the company is aiming to get people to become more active and fit. LR is also drawing on the expertise of Dr. med. Matthias Manke, who – as a specialist in orthopaedics and trauma surgery – has already looked after track and field athletes at the Bochum-Wattenscheid Olympic training centre as well as footballers of the Bundesliga, the German premier league.
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Dr. med. Matthias Manke (left) and Andreas Friesch, CEO at LR, are looking forward to promoting exercise and a healthy lifestyle. (Photo: Business Wire)
New brand underlines faith in active lifestyle
LR:GO caters to the body’s needs before, during and after exercising. “For us, the new brand underlines the faith in an active lifestyle. This includes a healthy diet and regular training sessions, which are underpinned by the products,” explains Andreas Friesch, CEO and spokesperson for the management of LR.
The product system is based on a sophisticated nutrient concept. “In addition, when developing the products, we made sure they are free from ingredients of animal origin and are therefore also suitable for vegans,” says Katharina Schorez, Head of Marketing at LR. It is also worth mentioning that there is one bespoke product for each of the three training phases – i.e. the phase before, during and after exercising.
